A sartorial take on extreme outerwear inspired by Japanese sensibility
Slowly and steadily, in the rainiest city of Europe (Bergen, Norway) a rain project has evolved into a designer label based on the concept of dugnad.
"The philosophy is simple. We make hard core functional outerwear without compromising on stylistic preferences. The hi-tech is hidden".
In center, the duo. Bespoke tailor / designer
T Michael, and creative director Alexander Helle - a business graduate, that founded the rain project based on flourishing collabs between local expertise from the creative scene of Bergen. Included in the team, the graphic design studio;
Grandpeople and photographer;
Bent René Synnevaag.
Hi-tech, waterproof and recycled fabrics from Japan, seam sealing and techniques from the extreme rainwear industry - Norwegian Rain's garments conceal some of the highest level of weather protection available. Traditional men’s tailoring, clean cut aesthetics and draping with hints to the purity in Japanese dressing traditions keep the functionality in each piece visually understated.
3rd prize "The world's best entreprenur within creative industries" CBC 2012
Winners of "Award for Design Excellence 2012" Norwegian Design Council
Nominated "Honours Award for Design Excellence 2012"
"Designer of the Year 2012" Naaloyet Norway
"Talented Newcomer 2010" Vogue Italia & WHITE (March)
"Vogue Talents" Vogue Italia (Sep 2010)